Sri Krsna Pushya Abhisheka!
The Hari Bhakti Vilasa says that on this day one should rub ghee on the deity of Sri Krishna. Pusya of course means nourishing, and this act of devotion, with ghee, which is very nourishing is equivalent to the results of an asvamedha sacrifice. Srila Prabhupada once explained the festival in the following way: "Krishna was just a toy in the hands of the Gopis, so one day the Gopis decided that we shall decorate Him. Pushya Abhiseka means a ceremony to decorate the deity profusely with flowers, ornaments, cloths. After there should be lavish feasting and a procession through the streets, so that all the citizens should see how beautiful Krishna appears."